Creating a brand

Time for the fun part…choosing your identity. What do you want to be known as? How would you like to be recognized? Think about the visuals, logos, genres, and so on. If you don't know what kind of artist you want to be yet, start thinking now.

If you want to get recognized, it helps if you have something to be recognized for. It may sound a little counterintuitive, but the more specific you get with your brand image, the easier it becomes to generate content. By narrowing your options and choosing some rules to work within, it becomes easier to create. This applies to any creative artistic expression. Once you know what direction you'd like to go in, you'll start discovering lots of opportunities to get there.

Making decisions to advance your career can be intimidating and overwhelming when you first start as there are countless paths you could take. Creating a brand makes decision making easier. Think about how you want to look visually...