Search icon CANCEL
Subscription
0
Cart icon
Your Cart (0 item)
Close icon
You have no products in your basket yet
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Free Learning
Arrow right icon
Arrow up icon
GO TO TOP
Lean Product Management

You're reading from   Lean Product Management Successful products from fuzzy business ideas

Arrow left icon
Product type Paperback
Published in May 2018
Publisher
ISBN-13 9781788831178
Length 240 pages
Edition 1st Edition
Arrow right icon
Author (1):
Arrow left icon
Mangalam Nandakumar Mangalam Nandakumar
Author Profile Icon Mangalam Nandakumar
Mangalam Nandakumar
Arrow right icon
View More author details
Toc

Chapter 7. Track, Measure, and Review Customer Feedback

Exploring customer perspectives and context can help us uncover new opportunities. We may build a technologically superior and robust product, but that alone cannot guarantee that our product will succeed. Product success can depend on how customers adopt our product, how they perceive our product’s value, and the alternatives that exist in the market among other things. We cannot predict how products will be received by our customers. Customers may adopt our product in ways we didn’t expect them to. By keeping an ear to the ground and a check on the pulse of the market, we can tweak our product experience to identify new value propositions in our Impact Driven Product.

In this chapter, we will explore the following topics:

  • Why do well-made products fail?
  • Categorizing customers by level of engagement
  • Feedback channels and when to use them
  • Incorporating feedback into the product backlog

Why do well-made...

lock icon The rest of the chapter is locked
Register for a free Packt account to unlock a world of extra content!
A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.
Unlock this book and the full library FREE for 7 days
Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of
Renews at $19.99/month. Cancel anytime
Banner background image