Marketing Cloud Engagement APIs and integrations

Successfully incorporating Marketing Cloud Engagement into a larger B2C solution depends on understanding the available APIs and integration points. Like B2C Commerce, Marketing Cloud Engagement supports both API and feed-based integrations, so you as the Solution Architect are expected to know the strengths and drawbacks of each option.

In addition, like the Lightning Platform, Marketing Cloud Engagement has both a SOAP API and a REST API covering overlapping but not identical functionality.

Tip

It may be necessary to leverage a mix of feed files, REST API, and SOAP-API-based integrations to Marketing Cloud Engagement within one solution.

Finally, Marketing Cloud Engagement supports productized integrations to the Lightning Platform, including Service Cloud and Sales Cloud. Productized integrations are integrations that are available out of the box and require no custom development on your part to take advantage of. The primary example...