Understanding and managing subscription centers and lists

Now, we’ve seen what the different segments are and how we can find the different segments we need to market to. According to GDPR, we can’t just send information to anyone we want; we need to control to whom we can send information. We control all of this through subscription centers and lists of people we can contact.

Subscription centers

A subscription center is a marketing page where your contacts can see what type of communication preferences they have and change their contact details. You cannot send out any email messages in Dynamics 365 Marketing without a link to a subscription center. Those of you who live in Europe are probably familiar with GDPR and know that there are legal requirements to adhere to in order to send emails to a customer. What you might not know is that an unsubscribe link will also help you with your deliverability, as many spam filters and internet reputation monitors will give...