You're reading from Working with Microsoft Forms and Customer Voice Efficiently gather and manage customer feedback, insights, and experiences

Product type Paperback

Published in Jun 2021

Publisher Packt

ISBN-13 9781801070171

Length 336 pages

Edition 1st Edition

Tools

Dynamics 365

Concepts

Business Management

Author (1):

Welly Lee

View More author details

Table of Contents (16) Chapters

Preface

1. Section 1: Working with Microsoft Forms and Customer Voice

2. Chapter 1: Introducing Microsoft Forms and Customer Voice FREE CHAPTER

3. Chapter 2: Best Practices for Collecting Feedback through Surveys

4. Chapter 3: Creating a Survey with Microsoft Forms

5. Section 2: Implementing Common Feedback Solutions with Microsoft Forms and Dynamics 365 Customer Voice

6. Chapter 4: Conducting a More Productive Meeting with Microsoft Forms and Microsoft Teams

7. Chapter 5: Post-Training Assessment and Feedback

8. Chapter 6: Conducting an Employee Survey with Dynamics 365 Customer Voice

9. Chapter 7: Collecting Periodic Customer Feedback with Customer Voice

10. Chapter 8: Automating Customer Support Surveys with Dynamics 365 Customer Voice

11. Chapter 9: Closing a Feedback Loop with Customer Voice

12. Section 3: Administering Microsoft Forms and Dynamics 365 Customer Voice

13. Chapter 10: Administering Microsoft Forms and Dynamics 365 Customer Voice

14. Chapter 11: Managing Usage with Dynamics 365 Customer Voice

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Distributing surveys

To get the maximum number of responses, you need to think about the return on investment for your survey respondents. How much effort will your respondents think it will take to respond to your survey (cost) and what is in it for them (benefit)? In other words, you need to minimize the perceived cost and to make the benefit clear upfront. Otherwise, your survey respondent will be less motivated to answer your survey and you will get fewer survey responses.

There are several ways to minimize the cost of taking a survey.

Keep the survey as short as possible

The most direct way to reduce the cost for your survey respondent is to reduce the number of survey questions. At the beginning of the chapter, I talked about only collecting data for specific purposes. Your survey should have a goal and you need to make sure you ask just enough questions to meet your goal. Every additional question you add to your survey will add more effort for respondents and will...