Feedback to the customer

Once the voice of the customer is heard, the next step is to provide feedback to the customer, to let the customer know that he/she has been heard. In some cases, the feedback is provided in a direct fashion. In other cases, the feedback is provided indirectly. And in the worst case no feedback at all is provided.

It is significant to note that even if no changes to the corporation are made or even going to be made, it is always pleasing to the customer to at least know that the voice of the customer has been recognized and heard.