Index
Acronym table, 59
Bennigan’s, 7
Big Data, 46, 47
Blather, 30
Changing marketplace, 14–15
Connector, 65, 68, 69, 73
Consumer Affairs, 31
Date standardization, 99, 103
Declarative statements, 64, 73, 81, 120
Drill down analysis, 71
Drill down process, 130
Expectation phenomenon, 78
Expedia, 31
Facebook, 31
Faulkner, William, 72
Feedback from
Email, 28–30
Paper, 24–27
Social media, 31
Spreadsheets, 32
Surveys, 32–34
Voice recognition, 27–28
Warranties, 34–35
Finding the voice of the customer, 18–20
Hemingway, Ernest, 72
Hofbrau House, 7
Homograph table, 59
Homographic resolution, 98
Howard Johnson’s, 7
Key Performance Indicator, 81
KPI. See Key Performance Indicator
Liabilities, 2
Location of the voice of the customer, 10–11, 23–37
Multi lingual taxonomy, 58
Negation, 54, 67, 68, 99
Negation resolution...
