Creating interesting stories with data

Data visualization regularly promotes its ability to reveal stories with data, and in some cases, reveal the not so trivial stories visually. In the recent past, journalists have been integrating visualizations more into their narratives, often helping us better understand their stories. In the commercial world, there are few that grasp the ways in which data can be associated with a meaningful story that appeals both emotionally and intelligently to the audience. As Rudyard Kipling wrote, If history were taught in the form of stories, it would never be forgotten; a similar thought applies to data. We should, therefore, understand that data would be understood and remembered better if presented in the right way.

Why are stories so important?

There are many tools and methods of visualization that we have today: bar and pie charts, tables, line graphs, bubble charts, scatter plots, and so on—the list is long. However, with these tools, the focus...