Notifications as a branding item
Every company has a brand style guide that is used among all types of communication: newsletters, press releases, documents, and much more. Websites, especially those with advanced features such as e-commerce sites, generally send a lot of automated emails as a result of user actions (think about user registration, account activation, order confirmation, subscription expiration, and similar notifications).
Even for large corporate sites, some of those communications differ from the usual corporate style, especially automated emails for processes such as account creation/activation, where those emails are generally sent as simple text without graphics or style. This is in contrast to newsletters, which are well-styled and prepared with specific graphics.
Furthermore, in some countries, a company may be obliged by the law to include some company details, such as the company’s name, VAT ID, registration number, or address in the footer of...
