Kick starting perceptions

Getting people to perceive you in the way that best benefits your business and marketing strategies will rarely happen quickly until you have momentum behind your brand. When establishing your brand, you should consider activities that can positively influence how people perceive you and give reasons to generate discussion about you in order to create more awareness about you. In an age of social media platforms such as Twitter, LinkedIn and Facebook, there has never been an easier time for kick starting your own brand. The following are ideas for activities that can be used to kick start brand recognition and perception:

Doing a good job

Not to be dismissed as a separate activity to branding; doing a good job for clients who appreciate your work leads to recommendations and a list of people you can turn to for providing references and positive quotes to use for your marketing materials.

Unfortunately, doing a good job isn't just about doing a good job. Unlike other...