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Salesforce B2C Solution Architect's Handbook

You're reading from   Salesforce B2C Solution Architect's Handbook Leverage Salesforce to create scalable and cohesive business-to-consumer experiences

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Product type Paperback
Published in May 2024
Publisher Packt
ISBN-13 9781804619902
Length 464 pages
Edition 2nd Edition
Languages
Concepts
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Authors (2):
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Melissa Murphy Melissa Murphy
Author Profile Icon Melissa Murphy
Melissa Murphy
Mike King Mike King
Author Profile Icon Mike King
Mike King
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Table of Contents (22) Chapters Close

Preface 1. Part 1:Customer 360 Component Products
2. Chapter 1: De-Mystifying Salesforce FREE CHAPTER 3. Chapter 2: Supporting Your Customers with Service Cloud 4. Chapter 3: Direct-to-Consumer Selling with B2C Commerce 5. Chapter 4: Engaging Customers with Marketing Cloud 6. Chapter 5: Know Your Customer with Data Cloud (DC) 7. Chapter 6: Salesforce Ecosystem – Building a Complete Solution 8. Part 2: Architecture of Customer 360 Solutions
9. Chapter 7: Role of a Solution Architect 10. Chapter 8: Integration Architecture Options 11. Chapter 9: Creating a 360° View of the Customer 12. Chapter 10: Customizing for Common Business Needs 13. Chapter 11: Enterprise Integration Strategies 14. Part 3: Salesforce Certified B2C Solution Architect
15. Chapter 12: Exam Preparation Tools and Techniques 16. Chapter 13: Prerequisite Certifications 17. Chapter 14: Commerce and Integration 18. Chapter 15: Certification Scenarios 19. Assessments 20. Index 21. Other Books You May Enjoy

Enterprise integration using middleware

While the architectural options described previously may be appropriate if you have one or two instances in each system, they’ll quickly become unmanageable if you have 10, 20, or more. Even in smaller ecosystems, there are significant benefits to taking a more rigorous approach to integration both within the Salesforce ecosystem and across the enterprise.

Using an integration middleware tool such as MuleSoft, it is possible to both simplify and scale the integration architecture described previously. In Chapter 8, Integration Architecture Options, we started by discussing point-to-point integration options and then covered options using integration middleware. We’ll do the same here.

Tip

We’re primarily using MuleSoft and Heroku here as our integration middleware choices. They have significant advantages, especially in the Salesforce ecosystem, but the same concepts apply to any integration tool, including MuleSoft...

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