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Key benefits

Everything you need to get your WordPress site to the top of search engines and bring thousands of new customers to your blog or business

Learn everything from keyword research and link building to customer conversions, in this complete guide

Packed with real-word examples to help get your site noticed on Google, Yahoo, and Bing

Description

WordPress is a powerful platform for creating feature-rich and attractive websites but, with a little extra tweaking and effort, your WordPress site can dominate search engines and bring thousands of new customers to your business. WordPress Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results. You'll take your WordPress site to the next level; you'll brush aside even the stiffest competition with the advanced tutorials in this book.

What you will learn

The elements that search engines use to rank websites—and how to optimize your site for premium placement

Harness social media sites to extend the reach of your site and gain more visitors

Discover the high-volume, high-value search phrases that customers use when searching for your products or services

Avoid dangerous black-hat optimization techniques and the people who advocate and purvey them

Build high-quality, high-value links from other websites to raise your rankings in search engines

Create optimized and engaging content that both search engines and readers will love

Avoid common SEO mistakes that can get your site penalized by search engines

What do you get with Print?

Instant access to your digital eBook copy whilst your Print order is Shipped

Paperback book shipped to your preferred address

Download this book in EPUB and PDF formats

Access this title in our online reader with advanced features

DRM FREE - Read whenever, wherever and however you want

Frequently bought together

WordPress Search Engine Optimization- Second Edition

€37.99

WordPress 4.0 Site Blueprints (Second Edition)

€36.99

Building E-Commerce Solutions with WooCommerce, Second Edition

€29.99

Total € 104.97

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What is the delivery time and cost of print book?

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Disclaimer:
All orders received before 5 PM U.K time would start printing from the next business day. So the estimated delivery times start from the next day as well. Orders received after 5 PM U.K time (in our internal systems) on a business day or anytime on the weekend will begin printing the second to next business day. For example, an order placed at 11 AM today will begin printing tomorrow, whereas an order placed at 9 PM tonight will begin printing the day after tomorrow.

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List of EU27 countries: www.gov.uk/eu-eea:

A custom duty or localized taxes may be applicable on the shipment and would be charged by the recipient country outside of the EU27 which should be paid by the customer and these duties are not included in the shipping charges been charged on the order.

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Please understand that Packt Publishing cannot provide refunds or cancel any order except for the cases described in our Return Policy (i.e. Packt Publishing agrees to replace your printed book because it arrives damaged or material defect in book), Packt Publishing will not accept returns.

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Return Policy:

We want you to be happy with your purchase from Packtpub.com. We will not hassle you with returning print books to us. If the print book you receive from us is incorrect, damaged, doesn't work or is unacceptably late, please contact Customer Relations Team on [email protected] with the order number and issue details as explained below:

If you ordered (eBook, Video or Print Book) incorrectly or accidentally, please contact Customer Relations Team on [email protected] within one hour of placing the order and we will replace/refund you the item cost.
Sadly, if your eBook or Video file is faulty or a fault occurs during the eBook or Video being made available to you, i.e. during download then you should contact Customer Relations Team within 14 days of purchase on [email protected] who will be able to resolve this issue for you.
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What is the delivery time and cost of print books?

Shipping Details

USA:

Economy: Delivery to most addresses in the US within 10-15 business days

Premium: Trackable Delivery to most addresses in the US within 3-8 business days

UK:

Economy: Delivery to most addresses in the U.K. within 7-9 business days.
Shipments are not trackable

Premium: Trackable delivery to most addresses in the U.K. within 3-4 business days!
Add one extra business day for deliveries to Northern Ireland and Scottish Highlands and islands

EU:

Premium: Trackable delivery to most EU destinations within 4-9 business days.

Australia:

India:

Premium: Delivery to most Indian addresses within 5-6 business days

Rest of the World:

Premium: Countries in the American continent: Trackable delivery to most countries within 4-7 business days

Asia:

Premium: Delivery to most Asian addresses within 5-9 business days

Unfortunately, due to several restrictions, we are unable to ship to the following countries:

Afghanistan
American Samoa
Belarus
Brunei Darussalam
Central African Republic
The Democratic Republic of Congo
Eritrea
Guinea-bissau
Iran
Lebanon
Libiya Arab Jamahriya
Somalia
Sudan
Russian Federation
Syrian Arab Republic
Ukraine
Venezuela

MatBay Apr 11, 2019

I read the first edition years ago, and it was the doorway into my current career in SEO. Whenever I'm training a new SEO on how to optimize WordPress, I hand them a copy of this book. Chapter Four in particular is as cogent a summary of fundamental keyword and onpage optimization theory as you will see.

Amazon Verified review

M Bijman Dec 31, 2015

Michael David explains in a very detailed, thorough and balanced way in his manual Wordpress Search Engine Optimization (2nd ed.) how SEO for WordPress sites works. David explains that; "It's important to keep in mind the role of the search engine. Too often, webmasters think or say Google is against them because Google appears to rank lower-value sites in favor of their own. The truth is the exact opposite: Google wants you to rank – as long as your result serves the need of its user base. You need to give Google what it’s looking for (or Yahoo or Bing, as the case may be), and Google will rank your site higher." (p.3) I was somewhat unnerved by David's to-the-point disambiguation and clarifications of the world of Google and SEO. But don't shoot the messenger: He is merely stating outright what many people don't know and will never find out, unless they read this. He gives the reader the advantage of his insider knowledge. Never again will you be fooled by spam, or hoax emails or all the other nonsense that pitches up on your site or in your in-box. I realized how much more there is for me to do, how things hang together, and which mistakes I must avoid. It was a real eye-opener. Particularly useful chapters are:Chapter 1: SEO BasicsChapter 5: Creating Optimized and Engaging ContentsChapter 6: Avoiding SEO MistakesChapter 7: Testing Your Site and Monitoring Your ProgressI would recommend you buy the ebook or pdf version of this manual because of all the hyperlinks in it (specifically in the Appendices that list the plugins and resources). Apart from being comprehensive and balanced, David also has a good writing style that makes the argumentation flow and draws the reader into the explanations, which are often complex. If you have a WordPress site, I would say this is one of the best manuals and technical handbooks to refer to and keep on hand.

Fede Gómez Sep 22, 2017

Si ya se tienen conocimientos generales sobre SEO el libro aporta más bien poco. Indicado para personas que se inicien en la optimización para buscadores con pautas específicas para WordPress.

WordPress Search Engine Optimization- Second Edition: A complete guide to dominating search engines with your WordPress site

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