Questions
The following are some questions that will help you gauge your understanding of the topics discussed in this chapter. The answers are available in the Assessments section at the end of the book.
- Why are leads important?
(a) To generate sales
(b) To have someone to market to
(c) To have somewhere to register “fussy” interest
(d) To know your customers
(e)To know your companies
- Which contact type is considered in licensing?
(a) Sales-ready contact
(b) Marketing-ready contact
(c) Regular contact
(d) Marketing contact
(e) Event contact
(f) No contacts are relevant to licensing
- What type of relationship do contacts and accounts have out of the box?
(a) 1:N
(b) N:N
(c) They’re not related
- If you want to do lead scoring based on “If a lead has clicked on an email,” what type of lead scoring model will that be?
(a) Behavior
(b) Demographic
(c) Firmographic...
