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Effective Platform Product Management

You're reading from   Effective Platform Product Management An effortless strategy and execution guide for product managers who want to scale their platform business model and grow their customer base

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Product type Paperback
Published in Nov 2021
Publisher Packt
ISBN-13 9781801811354
Length 286 pages
Edition 1st Edition
Tools
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Author (1):
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Tabassum Memon Tabassum Memon
Author Profile Icon Tabassum Memon
Tabassum Memon
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Toc

Table of Contents (15) Chapters Close

Preface 1. Section 1: Building the Right Strategy for the Platform Business Model
2. Chapter 1: Fundamentals of Platform Business Models FREE CHAPTER 3. Chapter 2: Differences between Linear Products and Platforms 4. Chapter 3: Research and Validation 5. Chapter 4: Building a Platform Strategy 6. Section 2: Building the Platform
7. Chapter 5: Defining the MVP and Creating a Platform Roadmap 8. Chapter 6: Launching the Platform 9. Chapter 7: Creating a Platform Operating Model 10. Section 3: Measuring the Performance of the Platform
11. Chapter 8: Metrics to Measure the Platform Outcome 12. Chapter 9:Ongoing Backlog Prioritization 13. Chapter 10: Moving from Linear Products to Platforms 14. Other Books You May Enjoy

Defining the platform strategy

To create a platform strategy, we must understand what goes into creating a good platform strategy or the components that make up a strong strategy. But before that, we must know the different types of platform strategies and how to select the right one in conjunction with the business strategy. Therefore, let's first understand which platform strategy is best suited for the business strategy that is appropriate for our platform.

Types of platform strategy

Understanding the types of platform strategies is a continuation of understanding different business strategies. The business strategy of a platform will determine and derive its platform strategy. Hence, choosing the right platform strategy is dependent on which business strategy you have selected.

Building on top of the chosen business strategy and going deeper into the execution and application of that business strategy will lead us to define the platform strategy. So, let's explore...

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