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Effective Platform Product Management

You're reading from   Effective Platform Product Management An effortless strategy and execution guide for product managers who want to scale their platform business model and grow their customer base

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Product type Paperback
Published in Nov 2021
Publisher Packt
ISBN-13 9781801811354
Length 286 pages
Edition 1st Edition
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Author (1):
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Tabassum Memon Tabassum Memon
Author Profile Icon Tabassum Memon
Tabassum Memon
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Table of Contents (15) Chapters Close

Preface 1. Section 1: Building the Right Strategy for the Platform Business Model
2. Chapter 1: Fundamentals of Platform Business Models FREE CHAPTER 3. Chapter 2: Differences between Linear Products and Platforms 4. Chapter 3: Research and Validation 5. Chapter 4: Building a Platform Strategy 6. Section 2: Building the Platform
7. Chapter 5: Defining the MVP and Creating a Platform Roadmap 8. Chapter 6: Launching the Platform 9. Chapter 7: Creating a Platform Operating Model 10. Section 3: Measuring the Performance of the Platform
11. Chapter 8: Metrics to Measure the Platform Outcome 12. Chapter 9:Ongoing Backlog Prioritization 13. Chapter 10: Moving from Linear Products to Platforms 14. Other Books You May Enjoy

Challenges of platform backlog prioritization

Platform backlog prioritization is tricky and challenging because of the network effect with the web of users interacting with each other. As discussed earlier, user interaction on platforms is not a one-directional funnel, but it is a mesh. And this mesh of interaction brings a few challenges with it when we are planning and prioritizing features or enhancing the experience of our platform. The following are some of the challenges encountered while prioritizing features for the platforms:

  • Striking a balance between connection and noise: As we discussed earlier, to increase accumulation and connection, we must be careful not to increase the noise and to respect everyone's privacy. Striking this balance is a challenge while prioritizing capabilities that will increase the number of users on the platform and enable them to connect.

We must intentionally plan the features that do not let users invade each other's...

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