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Design Better and Build Your Brand in Canva

You're reading from   Design Better and Build Your Brand in Canva A beginner's guide to producing professional branding, marketing, and social content for businesses

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Product type Paperback
Published in Jan 2023
Publisher Packt
ISBN-13 9781800569331
Length 298 pages
Edition 1st Edition
Tools
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Author (1):
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Laura Goodsell  Laura Goodsell 
Author Profile Icon Laura Goodsell 
Laura Goodsell 
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Table of Contents (18) Chapters Close

Preface 1. Part 1: Getting Started, Templates, and Features
2. Chapter 1: Setting Up Canva on Desktop and Mobile FREE CHAPTER 3. Chapter 2: Discovering and Editing Templates 4. Chapter 3: Tools and Features for Using Elements and Images 5. Chapter 4: Designing Eye-Catching Graphics through Useful Features 6. Part 2: Creating Your Brand and Design Tips
7. Chapter 5: Exploring the Awesome Creative Tools for Branding 8. Chapter 6: Expert Hacks to Create Your Own Professional-Looking Designs 9. Chapter 7: Five Graphic Design Principles You Need to Know 10. Part 3: Let’s Get Creating
11. Chapter 8: Creating Your Perfect Logo 12. Chapter 9: Making Social Media Graphics with Canva 13. Chapter 10: Leveraging Video and Animation within Your Business Marketing 14. Chapter 11: Downloading and Sharing Your Designs 15. Chapter 12: Tips and Tricks for Printing 16. Index 17. Other Books You May Enjoy

Changing the background

Backgrounds in Canva help to give our design more depth, and Canva has given us access to a tab specifically for backgrounds. We can also use patterns, images, and elements for a background.

First of all, let’s look at the Background tab. It’s in the main left menu when you’re in a template.

I have this clear basic design here, but a background will help the message stand out so much more. I have searched for a modern geometric pattern, as I like the idea of something that suits the message of a new website, keeping the design theme. Adding a floral background, for example, wouldn’t look right, unless the business is a florist (we need to have every part of a design doing a job; if it isn’t, it needs removing).

Figure 3.34 – A basic text template

Figure 3.34 – A basic text template

Now, the design looks better. It has a patterned background and the message is still clear and uncluttered:

Figure 3.35 – Backgrounds and an edited basic template

Figure 3.35 – Backgrounds...

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