Summary

For a business to be successful, growth and adoption of its products are crucial. You can build a great product, but if nobody uses it, all your effort is wasted. To ensure that you are reaching the audience that will appreciate your product, you can now identify the target audience, size the market using a TAM calculation, and build a marketing and sales strategy for your product.

You can set KPIs and metrics for your sales and marketing teams that complement your pricing strategy and target growth to build a data-driven approach for the success of your product. You will be able to design frictionless onboarding experiences to unlock product-led and community-driven growth, thereby reducing CAC and creating a loyal customer base. You can also explore innovative no-code and low-code tools that will simplify complex products, thereby widening your audience and allowing customers to use your products more efficiently.

In the next chapter, we’ll look more closely...