Customer Insights
Dynamics 365 CI is Microsoft’s customer data platform (CDP). It will help you, with the use of AI, to get an overview of your customers based on several data sources and in real time. CI is tightly integrated with Dynamics 365 Marketing and can create segments with the use of AI, which you can then use in your journeys.
As you can see in Figure 10.43, a lot of information about your customer is potentially stored in CI:
Figure 10.43 – Customer information
As you can see in Figure 10.44, there are several segments in my CI environment, and any of these can be updated with data from multiple data sources and automatically transferred to Marketing as a segment:
Figure 10.44 – Segments in Customer Insights
A segment coming from CI will always be static and will be updated by CI every time synchronization runs. You should never make changes to these segments. These segments are always created as...
