User behavior basics

To become an expert in the field of UX, it is essential for us, as UX professionals, to understand the behaviors and needs of our users. To create a better product for our users and to understand their needs, we have to learn some basic principles of psychology. Otherwise, we will always keep wondering why users are not taking specific steps when they use our products and why they are not interacting with it in the way we expected.

As human beings, we do not like to think too much; for example, when we see a product that has tons of features, as much as it excites us at the beginning, we tend to lose interest in it later. It's not that users don't want to make an effort to look at the features, it's because most of the time we are too lazy to check the things that we are not interested in at that moment. However, in some cases, too many features or too many options inside the product can confuse users; take a look at the following example, which distinguishes old TV controllers...