Search icon CANCEL
Subscription
0
Cart icon
Your Cart (0 item)
Close icon
You have no products in your basket yet
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Free Learning
Arrow right icon
Arrow up icon
GO TO TOP
Exploring Experience Design

You're reading from   Exploring Experience Design Fusing business, tech, and design to shape customer engagement

Arrow left icon
Product type Paperback
Published in Aug 2017
Publisher
ISBN-13 9781787122444
Length 400 pages
Edition 1st Edition
Concepts
Arrow right icon
Author (1):
Arrow left icon
Ezra Schwartz Ezra Schwartz
Author Profile Icon Ezra Schwartz
Ezra Schwartz
Arrow right icon
View More author details
Toc

Table of Contents (20) Chapters Close

Title Page
Credits
About the Author
Acknowledgements
About the Reviewers
www.PacktPub.com
Customer Feedback
Dedication
Preface
1. Experience Design - Overview FREE CHAPTER 2. The Experience Design Process 3. Business and Audience Context 4. The User and Context of Use 5. Experience - Perception, Emotions, and Cognition 6. Experience Design Disciplines 7. The Design Team 8. Delight and Engagement 9. Tying It All Together - From Concept to Design 10. Design Testing 11. The Design Continuum

Emotions and executive functions


There is no universal agreement on exactly what emotions are. The terms emotion and feeling are often used interchangeably.

Emotions are triggered involuntarily and involve physical reactions such as increased heart rate or elevated blood pressure when we get angry or become fearful.

The Wheel of Emotions, illustrated in the image above, is a model developed by the psychologist Robert Pluchik. The model arranges 32 emotions by levels of intensity and positivity. The colorful depiction is misleading, and only a closer observation reveals that the number of negative emotions far surpasses the positive ones. The emotions that are important to good product experience are generally limited to: anticipation, interest, joy, serenity, and trust. Most of the other emotions are on the spectrum of negative experience.

Where time and emotional states connect, is in the length of the emotion and its intensity. For example, when one is in a state of rage, that state consumes...

lock icon The rest of the chapter is locked
Register for a free Packt account to unlock a world of extra content!
A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.
Unlock this book and the full library FREE for 7 days
Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of
Renews at $19.99/month. Cancel anytime
Banner background image