Developing your brand visual identity in Canva
Feeling overwhelmed by the visual side of branding? This section is your cheat sheet for developing your brand’s visual identity in Canva. We’ll ditch the jargon and get straight to the good stuff: crafting mood boards that capture your vision, picking color palettes that pop, and choosing fonts that speak your brand’s language. We’ll have your brand looking sharper than ever, without the need for any in-depth design knowledge. Let’s turn your brand into a visual masterpiece, one click at a time!
Mood board
Your graphics style should be as unique as your fingerprint. Just as Van Gogh’s work couldn’t be mistaken for Picasso’s, and vice versa, your brand should have unique, immediately recognizable visuals.
A brand mood board is perhaps one of the most subjective parts of the entire design process, as it aims to encompass all your sources of inspiration. Imagine it as a large...
