What this book covers

Chapter 1, Introduction to Data Storytelling, introduces the concept of data storytelling, its format, and its manifestation in dashboards and reports.

Chapter 2, Principles of Data Visualization, covers foundational principles and guidelines that enable the creation of effective and compelling data visualizations.

Chapter 3, Visualizing Looker Effectively, describes some common chart types and their applications along with pitfalls to avoid.

Chapter 4, Google Looker Studio Overview, gets you started with Looker Studio and describes how to work with and manage key entities such as data sources, reports, and explorerss.

Chapter 5, Looker Studio Report Designer, examines key report designer options, settings, and elements such as report theme, pages, filter controls, styling, and more that help design reports in Looker Studio.

Chapter 6, Looker Studio Built-In Charts, reviews the built-in charts provided by Looker Studio and their configurations.

Chapter 7, Looker Studio Features, Beyond Basics, covers advanced features such as calculated fields, parameters, blending, report templates, community visualizations, and report optimization.

Chapter 8, Employee Turnover Analysis, walks you through building a detailed report analyzing employee turnover for a fictious company using the 3-D approach: Determine, Design, and Develop.

Chapter 9, Mortgage Complaints Analysis, walks you through building a dashboard for monitoring mortgage-related complaints received by the Consumer Financial Protection Bureau (CFPB), a US agency, using the 3-D approach.

Chapter 10, Customer Churn Analysis, walks you through building a dashboard to analyze the customer churn phenomenon for a broadband service company using the 3-D approach.

Chapter 11, Monitoring Looker Studio Report Usage, describes how to track and monitor usage of Looker Studio reports using Google Analytics.