Transforming an event flyer

Flyers are often underestimated as marketing tools, but they hold immense power when designed and distributed strategically. This recipe will guide you through a design makeover, transforming a dull and ineffective flyer into a design that grabs attention and gets results. Ready, steady... go!

Getting ready

Imagine this: a local client approaches you, needing a captivating flyer to promote their summer camp. They hand you the current design, eager to draw in more campers. Intrigued, you take a close look:

Figure 8.6: An old flyer needing to be restyled

Note

You can find this flyer template here so you can follow along with the makeover exercise: https://partner.canva.com/XYb4jo.

Before diving into specific fixes, I challenge you to train your designer’s eye. Can you spot any areas for improvement on your own? Take a moment to analyze the design – what elements seem to work, and what could be better...