Managing an email newsletter
One of the main reasons to have an email newsletter is that it allows you to communicate with your customers and monitor the situation on your own terms. You aren't subject to some arbitrary algorithm that dictates whether your followers can see your message, even if they already decided to follow you. The only ones that have a say in that matter are your subscribers. They're the ones that decide whether to open your email newsletter.
A newsletter is a great way to keep your customers, prospects, and subscribers informed about important news regarding your brand, such as new products or services, promotions, or just offering them insights and great content about themes related to your industry. This builds brand loyalty, and can also drive website traffic and sales.
You can determine whether you're giving what your subscribers want by analyzing average email open, click-through, and unsubscribe rates.
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