Crafting your brand’s tone of voice

Your tone of voice isn’t just related to how you speak – it relates to your entire communication style, including through text and visuals. Think of it as your unique fingerprint on social media. It’s how you connect with your audience and make them feel something.

Take the brands Coca-Cola and Oatly as examples. Don’t they instantly conjure up different personalities? Coca-Cola is bold and energetic, while Oatly is friendly and down to earth. Their voice—in both the text and the visuals—reflects that perfectly.

Figure 3.1: Coca-Cola and Oatly’s tone of voice

The social media landscape is crowded, with everyone vying for attention, but with a strong tone of voice, you can rise above the noise and make your brand truly unforgettable.

This recipe is your guide to finding your brand’s voice. Before getting deeper into Canva creation, I think it’...