Delving into the expand phase

The goal of the expand phase is to scale the adoption of the new paradigm within the organization. In this section, we will explore the main challenges and activities that characterize this phase from both an organizational and operational perspective.

Crossing the chasm

The transition from innovators and early adopters (bootstrap phase) to the early majority and late majority (expand phase) in adopting the new paradigm is highly complex and marks a significant discontinuity in the adoption curve. This point, usually named “the chasm,” represents the most critical juncture in the entire adoption journey, and the way it is managed generally determines whether the new paradigm will be adopted by the whole organization or not.

The difficulties in crossing this juncture arise from the significant differences between the adopter groups on the left side of the chasm and those on the right. Innovators and early adopters involved in the...