Learning about storytelling patterns

Many dashboards are built to organize information, but often, that structure is not telling a story. Rather, these metric container dashboards can be classified as monitoring dashboards and are very functional for discovery. In fact, the monitoring dashboard forms the basis for identifying and supporting a story. But if we stop there, a monitoring approach leads to analysts still creating slide decks to communicate the story. The evolution from monitoring to storytelling in business intelligence (BI) tools is just beginning, and Domo Stories enables better storytelling on a platform. The great news is that a pattern exists for telling business stories, and tools beyond PowerPoint are starting to enable the implementation of the pattern. The following screenshot shows a universal business storytelling pattern:

Figure 10.18 – Storytelling pattern

The pattern sequence in Figure 10.18 is structured for executive...