Benefits of data automation
When it comes to automation, the benefits extend beyond efficiency. Efficiency is a great first principle, but data automation empowers us to do so much more. These benefits can and should be quantified as you build your business case, and as you realize the value, you should report on them to show the return on investment (ROI) for your data automation investments. The common benefits are wide-ranging, such as the following:
- Ensure accuracy and consistency: Data automation eliminates human error in data handling, leading to reliable and trustworthy information.
- Example: Automating the enrichment of data for marketing leads to reduced errors and produces comparable, consistent results daily.
- Gain deeper insights: Analyzing vast datasets at scale, uncovering hidden patterns and trends that are invisible to the human eye.
- Example: Automatically identifying the hidden patterns between product purchases and customer demographics, such as a situation...
