Conclusion

Measuring value for an organization is not easy. It takes thoughtful alignment with stakeholders about how to measure success, together. No one team can solve this independently; you must bring the discussion about value measurement into the early stages of the project, focus the stakeholders on the importance of alignment, and build a rigorous, transparent process into the normal flow of business. In my experience, many teams discuss having this capability, or may even claim to have something similar. In practice, very few teams do this consistently well across their entire company. Let’s normalize this process so that as a practice, we can demonstrate that there is an incredible return on investment (ROI) in data. In this chapter, we walked through the eight-step alignment methodology to drive outcomes with your stakeholders, common alignment challenges, and how to carry forward the measured outcomes to your stakeholder map for aggregated value alignment.

This...