Recovering from failed launches

We all have these moments. You’ve built an amazing solution. You are so proud. The team is excited, it works great, and you can’t wait for the users to get their hands on it and use it.

And then, it’s quiet. No one is excited. The user metrics are – well, they’re low. You are left scratching your head. You might be pondering the following:

• What went wrong?
• Why is there no buzz?
• Doesn’t anyone care?
• Where did all the excitement go?

Unfortunately, what you are experiencing is a failed launch. It happens to everyone. You think it’s going well, and then…nothing. You have no more support, and all your expected users have either moved on to the next thing or are reverting back to their old solution.

The question is, what can you do about it?

Uncover the root problem

First, you need to identify why your program failed. The preceding questions can help you start to...