Customer-centric retention – focusing on customer needs and expectations to build long-term relationships
As we navigate the concluding section of this chapter, our focus shifts toward maintaining high customer retention rates by embracing a customer-centric approach. Since we understand that the foundation of enduring relationships lies in comprehending and fulfilling customer needs and expectations, we’ll explore various facets—from tailoring products to proactive engagement strategies. Let’s delve into the crucial practices growth product managers can focus on to contribute to the sustainability of customer loyalty in the realm of PLG:
- Understanding customer needs and expectations: Building long-term relationships starts with a deep understanding of customer needs and expectations. It goes beyond merely meeting functional requirements; it’s about creating an experience that aligns seamlessly with what customers value. Methods for gathering...
