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Growth Product Manager's Handbook

You're reading from   Growth Product Manager's Handbook Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics

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Product type Paperback
Published in Jan 2024
Publisher Packt
ISBN-13 9781837635955
Length 292 pages
Edition 1st Edition
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Author (1):
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Eve Chen Eve Chen
Author Profile Icon Eve Chen
Eve Chen
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Table of Contents (19) Chapters Close

Preface 1. Part 1: A User-Centric Management Strategy
2. Chapter 1: Introduction to Growth Product Management FREE CHAPTER 3. Chapter 2: Understanding Product-Led Growth Management Models 4. Chapter 3: Understanding Your Customers 5. Part 2: Demonstrating Your Product’s Value
6. Chapter 4: Unlocking Success in Product Strategy and Planning 7. Chapter 5: Setting the Stage for a Powerful Product-Led Enterprise 8. Chapter 6: Defining and Communicating Your Product Value Proposition 9. Part 3: A Successful Product-Focused Strategy
10. Chapter 7: The Science of Growth Experimentation and Testing for Product-Led Success 11. Chapter 8: Define, Monitor, and Act on Your Performance Metrics 12. Chapter 9: Guiding Your Clients to the Pot of Gold 13. Part 4: Winning the Battle and the War
14. Chapter 10: Maintaining High Customer Retention Rates 15. Chapter 11: Unlocking Wallet Share through Expansion Revenue 16. Chapter 12: The Future of a Growth Product Manager 17. Index 18. Other Books You May Enjoy

Measurement frameworks to gauge impact

Implementing quantification frameworks that provide visibility into key growth metrics is pivotal for product organizations seeking to sustain scale by scientifically optimizing business model levers that influence recurring revenue expansion.

In this section, we’ll examine analytical techniques that provide visibility into performance lift across drivers of enduring customer lifetime value, including renewed subscription persistence, willingness-to-pay signals from usage patterns, and conversion efficiencies that quantify incremental wallet share capture from current subscribers, which is essential for growth forecasting.

Evaluating renewal rates, trends, and predictors

By tracking user cohort renewal rate trends across quarterly periods, product and customer success teams can spotlight potential subscription revenue retention vulnerabilities by revealing variability across market segments. Further subdivision by attributes such...

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