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Effective Platform Product Management

You're reading from   Effective Platform Product Management An effortless strategy and execution guide for product managers who want to scale their platform business model and grow their customer base

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Product type Paperback
Published in Nov 2021
Publisher Packt
ISBN-13 9781801811354
Length 286 pages
Edition 1st Edition
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Author (1):
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Tabassum Memon Tabassum Memon
Author Profile Icon Tabassum Memon
Tabassum Memon
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Table of Contents (15) Chapters Close

Preface 1. Section 1: Building the Right Strategy for the Platform Business Model
2. Chapter 1: Fundamentals of Platform Business Models FREE CHAPTER 3. Chapter 2: Differences between Linear Products and Platforms 4. Chapter 3: Research and Validation 5. Chapter 4: Building a Platform Strategy 6. Section 2: Building the Platform
7. Chapter 5: Defining the MVP and Creating a Platform Roadmap 8. Chapter 6: Launching the Platform 9. Chapter 7: Creating a Platform Operating Model 10. Section 3: Measuring the Performance of the Platform
11. Chapter 8: Metrics to Measure the Platform Outcome 12. Chapter 9:Ongoing Backlog Prioritization 13. Chapter 10: Moving from Linear Products to Platforms 14. Other Books You May Enjoy

Factors impacting launch timing

One of the most important questions that arise before the launch is about the right time for the launch. There is no right or perfect time to launch your platform, but there are some factors that you should consider when deciding the timing of the launch. These factors are not restricted to a first-time launch but should be considered for all the major releases and milestones.

These factors are not mandatory, and some of them will not even apply all the time. Still, when contemplated, they are valuable and can reduce the chances of your platform getting off to a slower start. Hence, it is advisable to consider these factors while deciding the launch date for your platform. Let's discuss these factors in detail, as follows:

  • Readiness of the platform: The first—and most crucial—factor to consider for the launch is when the platform will be ready. The readiness of the platform is not just the development of the MVP. It also...
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