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Effective Platform Product Management

You're reading from   Effective Platform Product Management An effortless strategy and execution guide for product managers who want to scale their platform business model and grow their customer base

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Product type Paperback
Published in Nov 2021
Publisher Packt
ISBN-13 9781801811354
Length 286 pages
Edition 1st Edition
Tools
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Author (1):
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Tabassum Memon Tabassum Memon
Author Profile Icon Tabassum Memon
Tabassum Memon
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Toc

Table of Contents (15) Chapters Close

Preface 1. Section 1: Building the Right Strategy for the Platform Business Model
2. Chapter 1: Fundamentals of Platform Business Models FREE CHAPTER 3. Chapter 2: Differences between Linear Products and Platforms 4. Chapter 3: Research and Validation 5. Chapter 4: Building a Platform Strategy 6. Section 2: Building the Platform
7. Chapter 5: Defining the MVP and Creating a Platform Roadmap 8. Chapter 6: Launching the Platform 9. Chapter 7: Creating a Platform Operating Model 10. Section 3: Measuring the Performance of the Platform
11. Chapter 8: Metrics to Measure the Platform Outcome 12. Chapter 9:Ongoing Backlog Prioritization 13. Chapter 10: Moving from Linear Products to Platforms 14. Other Books You May Enjoy

Case study

For the backlog prioritization of our educational content-sharing platform, Escola, let's list down the features or capabilities that we had identified prior to the launch but were not added in the MVP:

  • Show the educators followed
  • Recommendations
  • Add and read reviews
  • Connect with other students
  • Connect with other educators
  • Create groups
  • Reshare content
  • Configuration management (technical capability)

For this backlog prioritization exercise, we will assume that our metrics results suggest we are trending low on getting users on the platform. Interaction on the platform is good, which means educators who are on the platform are actively sharing content, and students are engaging with the content. The ratio between users on the platform and content shared is good. Also, the connection ratio is trending OK. Hence, the metric that we want to optimize by way of priority is accumulation, followed by connection and interaction.

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