You're reading from Empowering Marketing and Sales with HubSpot Take your business to a new level with HubSpot's inbound marketing, SEO, analytics, and sales tools

Product type Paperback

Published in Jul 2022

Publisher Packt

ISBN-13 9781838987145

Length 476 pages

Edition 1st Edition

Tools

HubSpot

Concepts

Marketing

Author (1):

Resa Gooding

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Table of Contents (20) Chapters

Preface

1. Part 1: HubSpot – Starting Off HubSpot

2. Chapter 1: Overview of HubSpot – What you MUST Know FREE CHAPTER

3. Chapter 2: Generating Quick Wins with HubSpot in the First 30 Days

4. Chapter 3: Using HubSpot for Managing Sales Processes Effectively

5. Chapter 4: Empowering Your Sales Team through HubSpot

6. Part 2: Scaling Your Business with HubSpot

7. Chapter 5: Increasing Online Visibility Using HubSpot's SEO Tool

8. Chapter 6: Getting Known Through Social Media on HubSpot

9. Chapter 7: Expanding Your Reach with Paid Ads Managed on HubSpot

10. Chapter 8: Conducting a Portal Audit

11. Chapter 9: Converting Your Visitors to Customers

12. Chapter 10: Revive Your Database with HubSpot Email Marketing Tools

13. Chapter 11: Proving That Your Efforts Worked Using the Reports

14. Part 3: Is HubSpot Right for Your Business?

15. Chapter 12: Inbound or Outbound – Which Is Better for Your Business?

16. Chapter 13: Leveraging the Benefits of the Marketing Flywheel

17. Chapter 14: Using HubSpot for All Types of Businesses

18. Assessments

19. Other Books You May Enjoy

Connecting your website to HubSpot

The most common content management system (CMS) used for hosting websites is WordPress. If you are using WordPress, HubSpot has a plugin that, once downloaded, allows you to connect your website to HubSpot. Follow these steps for a successful integration between your website and HubSpot. First, we need to install the HubSpot WordPress plugin.

Follow these steps to connect WordPress to HubSpot using the HubSpot plugin:

Log in to your WordPress dashboard.
Scroll down to Plugins.
Click on Plugins, as shown in the following screenshot:

Figure 1.2 – WordPress plugins

Click Add New Plugin.
Search for the HubSpot All-in-One Marketing – Forms, Popups, Live Chat plugin, as shown in the following screenshot:

Figure 1.3 – HubSpot plugin

Click on Install Now. Once the installation is finished, click on Activate.

Once your installation is successfully completed, you will be redirected to a confirmation page, as shown in the following screenshot:

Figure 1.4 – Success screen: your website is now connected to HubSpot

With these actions completed, you have now installed the HubSpot WordPress plugin and connected your website to it.

You're reading from Empowering Marketing and Sales with HubSpot Take your business to a new level with HubSpot's inbound marketing, SEO, analytics, and sales tools

Table of Contents (20) Chapters

Connecting your website to HubSpot

Authors (1)