Summary

Inbound marketing has become a cornerstone methodology that digital marketers have come to rely upon to consistently bring in relevant leads, as it ensures people at least show interest in what you have to offer before you begin to pitch to them. When done correctly, meaning by implementing the pillars discussed in this chapter, you can definitely scale your marketing, increase your sales and revenue, and eventually, use this momentum to improve and expand your business, regardless of your type of business, size, and stage.

In the next chapter, we will look further at the marketing funnel. We will examine how the funnel, the flywheel, and now RevOps have contributed to the evolution of inbound marketing and how businesses can adopt these methods to increase sales by putting the customer at the center.