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Empowering Marketing and Sales with HubSpot

You're reading from   Empowering Marketing and Sales with HubSpot Take your business to a new level with HubSpot's inbound marketing, SEO, analytics, and sales tools

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Product type Paperback
Published in Jul 2022
Publisher Packt
ISBN-13 9781838987145
Length 476 pages
Edition 1st Edition
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Author (1):
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Resa Gooding Resa Gooding
Author Profile Icon Resa Gooding
Resa Gooding
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Table of Contents (20) Chapters Close

Preface 1. Part 1: HubSpot – Starting Off HubSpot
2. Chapter 1: Overview of HubSpot – What you MUST Know FREE CHAPTER 3. Chapter 2: Generating Quick Wins with HubSpot in the First 30 Days 4. Chapter 3: Using HubSpot for Managing Sales Processes Effectively 5. Chapter 4: Empowering Your Sales Team through HubSpot 6. Part 2: Scaling Your Business with HubSpot
7. Chapter 5: Increasing Online Visibility Using HubSpot's SEO Tool 8. Chapter 6: Getting Known Through Social Media on HubSpot 9. Chapter 7: Expanding Your Reach with Paid Ads Managed on HubSpot 10. Chapter 8: Conducting a Portal Audit 11. Chapter 9: Converting Your Visitors to Customers 12. Chapter 10: Revive Your Database with HubSpot Email Marketing Tools 13. Chapter 11: Proving That Your Efforts Worked Using the Reports 14. Part 3: Is HubSpot Right for Your Business?
15. Chapter 12: Inbound or Outbound – Which Is Better for Your Business? 16. Chapter 13: Leveraging the Benefits of the Marketing Flywheel 17. Chapter 14: Using HubSpot for All Types of Businesses 18. Assessments 19. Other Books You May Enjoy

Understanding HubSpot's social media tool

By now, you should be convinced that it is worth setting up your company on social media if you are not already there. But I am sure you are realizing that there is so much you can do and with your plate already full, you may be wondering how you will ever manage to do any more.

Today, many social media tools can help you organize and schedule your posts, monitor engagement, and analyze it. The HubSpot social media tool is no exception. It is a consolidation of everything you need to do on social media platforms in one place, with the bonus of being able to track which contacts in your database are actively engaged with you on social media. This information is invaluable as it allows you to deliver a very personalized experience and reach potential leads and customers where they feel most comfortable.

So, how do you get started with HubSpot's social media tool? You must go through the following steps:

  1. Connect social...
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