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Effective Platform Product Management

You're reading from   Effective Platform Product Management An effortless strategy and execution guide for product managers who want to scale their platform business model and grow their customer base

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Product type Paperback
Published in Nov 2021
Publisher Packt
ISBN-13 9781801811354
Length 286 pages
Edition 1st Edition
Tools
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Author (1):
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Tabassum Memon Tabassum Memon
Author Profile Icon Tabassum Memon
Tabassum Memon
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Table of Contents (15) Chapters Close

Preface 1. Section 1: Building the Right Strategy for the Platform Business Model
2. Chapter 1: Fundamentals of Platform Business Models FREE CHAPTER 3. Chapter 2: Differences between Linear Products and Platforms 4. Chapter 3: Research and Validation 5. Chapter 4: Building a Platform Strategy 6. Section 2: Building the Platform
7. Chapter 5: Defining the MVP and Creating a Platform Roadmap 8. Chapter 6: Launching the Platform 9. Chapter 7: Creating a Platform Operating Model 10. Section 3: Measuring the Performance of the Platform
11. Chapter 8: Metrics to Measure the Platform Outcome 12. Chapter 9:Ongoing Backlog Prioritization 13. Chapter 10: Moving from Linear Products to Platforms 14. Other Books You May Enjoy

Summary

In this chapter, we looked at backlog prioritization and how it is different for platforms compared to linear products. We discussed some of the essential factors that product managers should know about the platform for effectively prioritizing their backlog. For example, what is the platform's core offering or the price that the platform users are paying for its usage? Understanding these details can help product managers to identify and prioritize capabilities of the platform that are beneficial for the entire platform's ecosystem.

We learned why metrics-driven prioritization is useful and how to utilize the metric results to identify features. We looked at some example features and capabilities to optimize each category of platform metrics: accumulation, connection, and interaction. We also explored a prioritization framework and understood how it could be applied using a few sample features.

We discussed some challenges that product managers face for platform...

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