You're reading from Salesforce B2C Solution Architect's Handbook Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

Product type Paperback

Published in Nov 2021

Publisher Packt

ISBN-13 9781801817035

Length 458 pages

Edition 1st Edition

Tools

Salesforce

Concepts

CRM

Author (1):

Mike King

Preface

1. Section 1 Customer 360 Component Products

2. Chapter 1: Demystifying Salesforce, Customer 360, and Digital 360 FREE CHAPTER

3. Chapter2: Supporting Your Customers with Service Cloud

4. Chapter 3: Direct-to-Consumer Selling with Commerce Cloud B2C

5. Chapter 4: Engaging Customers with Marketing Cloud

6. Chapter 5: Salesforce Ecosystem – Building a Complete Solution

7. Section 2 Architecture of Customer 360 Solutions

8. Chapter 6: Role of a Solution Architect

9. Chapter 7: Integration Architecture Options

10. Chapter 8: Creating a 360° View of the Customer

11. Chapter 9: Supporting Key Business Scenarios

12. Chapter 10: Enterprise Integration Strategies

13. Section 3 Salesforce-Certified B2C Solution Architect

14. Chapter 11: Exam Preparation Tools and Techniques

15. Chapter 12: Prerequisite Certifications

16. Chapter 13: Commerce and Integration

17. Chapter 14: Certification Scenarios

18. Assessments

19. Other Books You May Enjoy

Chapter 4

Salesforce CDP.
Mobile Studio.
AMPscript supports simple programmatic customization of emails and CloudPages.
Marketing Cloud Data Extensions support data volumes and, unlike lists, do not require an associated subscriber for records.
Without a Salesforce Platform-based product, such as Service Cloud, in the solution, the customer is likely using their email address as their Subscriber Key, which is not compatible with Marketing Cloud Connect. This will necessitate a subscriber key migration, which is performed by Marketing Cloud professional services.
False. While it's true that the REST API is newer and should be preferred where it meets a customer's needs, the SOAP API and the REST API support different feature sets, so both may be needed in new implementations to meet all use cases.
Marketing Cloud Connect is the productized integration between the Salesforce Platform and Marketing Cloud and supports several use cases, including...

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