You're reading from Salesforce B2C Solution Architect's Handbook Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

Product type Paperback

Published in Nov 2021

Publisher Packt

ISBN-13 9781801817035

Length 458 pages

Edition 1st Edition

Tools

Salesforce

Concepts

CRM

Author (1):

Mike King

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Table of Contents (20) Chapters

Preface

1. Section 1 Customer 360 Component Products

2. Chapter 1: Demystifying Salesforce, Customer 360, and Digital 360 FREE CHAPTER

3. Chapter2: Supporting Your Customers with Service Cloud

4. Chapter 3: Direct-to-Consumer Selling with Commerce Cloud B2C

5. Chapter 4: Engaging Customers with Marketing Cloud

6. Chapter 5: Salesforce Ecosystem – Building a Complete Solution

7. Section 2 Architecture of Customer 360 Solutions

8. Chapter 6: Role of a Solution Architect

9. Chapter 7: Integration Architecture Options

10. Chapter 8: Creating a 360° View of the Customer

11. Chapter 9: Supporting Key Business Scenarios

12. Chapter 10: Enterprise Integration Strategies

13. Section 3 Salesforce-Certified B2C Solution Architect

14. Chapter 11: Exam Preparation Tools and Techniques

15. Chapter 12: Prerequisite Certifications

16. Chapter 13: Commerce and Integration

17. Chapter 14: Certification Scenarios

18. Assessments

19. Other Books You May Enjoy

The Marketing Cloud component

Marketing Cloud is composed of several different products built on a variety of technologies. Many of the core messaging and journey-building components reside on the core Marketing Cloud platform, but newer products that have been added to the portfolio such as Datorama, Salesforce CDP, and Interaction Studio are entirely separate. This hybrid approach to technology means that fully leveraging Marketing Cloud and understanding its role in a B2C solution means understanding the Salesforce Platform, as well as the various technologies within the Marketing Cloud ecosystem.

Tip

The core Marketing Cloud platform refers to the product formerly known as ExactTarget, acquired by Salesforce in 2013 and rebranded as Marketing Cloud. This core platform includes contact management, email messaging, social communication, journey orchestration, and the flexible Data Extension capability. This is the product that's most often referred to in a B2C solution...

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You're reading from Salesforce B2C Solution Architect's Handbook Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

Table of Contents (20) Chapters

The Marketing Cloud component

Authors (1)

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You're reading from Salesforce B2C Solution Architect's Handbook Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

Table of Contents (20) Chapters

The Marketing Cloud component

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