Putting it all together

Returning to our example client, Packt Gear, let's review how everything we learned in this chapter can support their needs. So far, we've determined that they'll be leveraging Service Cloud and B2C Commerce, but Marketing Cloud is a more nuanced conversation. We know that Packt Gear will need the core Marketing Cloud platform to support messaging and journeys, especially email communication. This is the heart of their customer communication strategy.

Since only Marketing Cloud Professional edition and above support API-based integrations, we'll need that at least. With Marketing Cloud Professional edition, Packt Gear will have access to Email Studio and Content Builder; however, Journey Builder and Mobile Studio are only available with Corporate edition and above. Since designing engaging customer journeys is such a core part of their business, moving to Corporate edition is advisable and rounds out the key features that are required...