Summary
This chapter wasn’t just conveying information, it was also a brand-building launchpad!
In this chapter, we explored your brand’s core vision, mission, and values, defining the unique “why” that will inform each of your branding decisions. We also unlocked the secret sauce of audience connection – identifying your brand archetype – and created a visual feast, your mood board, which ensures that your brand has a consistent visual identity.
Why is this exciting? Because a strong brand, similar to a rocket taking off, attracts the right customers, fosters their fierce loyalty, and blasts you past the competition!
Now, equipped with these initial building blocks, you’re ready to shape a brand as unique and memorable as you are and start getting hands-on with Canva. Remember, consistency is your fuel, so keep it rolling!
