Crafting stop-scrolling ads
Alright, alright, I confess! I’ve been holding back on the juicy ad-making secrets (muwahaha!). However, trust me, understanding the target audience and objective was crucial intel (if you haven’t read those previous recipes, you should). Now, let’s unleash your inner ad wizard!
In this recipe, I’ll show you how to craft stop-scrolling showstoppers in Canva. We’ll crack the code of captivating visuals, write headlines that hypnotize, and design ads so irresistible, that they’ll have users hitting that Learn More button faster than you can say “cha-ching!”.
In this recipe, I will guide you through the steps I undertook to create the following ad I used to promote my own web design academy (you can jump ahead to Figure 7.18 to see what it looks like).
How to do it…
First up, we need to know the objective and target audience of the web design academy ad campaign:
- Objective: Sell...
