Summary

In this chapter, you learned that many digital marketing tools and tactics are available to you, but each tactic has its strengths and weaknesses. You can't do them all; no one has unlimited resources! Your marketing plan should have the right mix of digital marketing tactics. First, you need to find out exactly what your business challenge or objective is. After that, you can decide on the best strategy to follow that you believe will get you there. Only then will you determine the amount of energy to allocate to each tactic.

In the next chapter, you will see how we can put all this together and build a digital marketing plan for a Drupal agency and an e-commerce store. You will learn how to set the objectives, define a strategy, and choose the right mix of digital marketing tactics.