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Digital Marketing with Drupal

You're reading from   Digital Marketing with Drupal The ultimate guide to build and deploy a complete digital marketing platform on top of Drupal

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Product type Paperback
Published in Mar 2022
Publisher Packt
ISBN-13 9781801071895
Length 316 pages
Edition 1st Edition
Tools
Concepts
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Author (1):
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José Fernandes José Fernandes
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José Fernandes
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Table of Contents (15) Chapters Close

Preface 1. Section 1: Getting Started with Digital Marketing
2. Chapter 1: Fundamentals of Digital Marketing FREE CHAPTER 3. Chapter 2: Building Your Own Digital Marketing Plan 4. Section 2: Market Your Drupal Website
5. Chapter 3: Setting up Your Drupal Playground 6. Chapter 4: Content Is King 7. Chapter 5: Generating Website Traffic 8. Chapter 6: Communicating with Your Customers 9. Chapter 7: Measuring Success Through Web Analytics 10. Chapter 8: Marketing Your Drupal Commerce Store 11. Section 3: Boost Drupal's Digital Marketing to New Heights
12. Chapter 9: Tools to Help You Be More Efficient and Productive 13. Chapter 10: Taking Drupal's Digital Marketing to the Next Level 14. Other Books You May Enjoy

A Drupal simple web analytics solution

Drupal core has a Statistics module that only reports when and how many times a page was viewed. It's enough to give you an idea of your most popular pages, but not much more.

The reason may be that developing a complete web analytics solution that also scales is technically tricky, and since there are already external tools that are free and very popular, Drupal doesn't have a tremendous native offering in this field, like we are used to having. Let's check the list of modules that can get you the information you need if your needs are just the basics.

The Statistics module includes a Popular content block that displays the most 
viewed pages (today and for all time) and the last viewed content. To use the block, do the following:

  1. Enable the Statistics core module.
  2. Enable the Count content views option on the statistics settings page at /admin/config/system/statistics.

Figure 7...

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