Implementing an open source web analytics solution
Matomo, formerly known as Piwik, is a free (GPL licensed) web analytics software platform. The open source project is available for download at https://matomo.org/download/. For instructions on how to install the on-premises version of the server, go to https://matomo.org/docs/installation/. There's also an option for Matomo to run in the cloud, where you can try it for free (https://matomo.org/start-free-analytics-trial/). This option is great for getting a feel for what it's possible to do with it without having to set a server for testing.
Matomo Analytics is well featured, and you can count on features including the following:
- Real-time data
- User segmentation
- Event tracking
- Custom dimensions
- Site speed and page speed reports
- Site Search analytics
- Marketing campaign tracking
- Goal conversion tracking
- Analytics for e-commerce
- Customizable dashboards and reports
- And many...
