Example of a digital marketing plan for an e-commerce store
By now, you will have already recognized the importance of building an effective marketing plan that should be tailored to each business and field. We will now go through the example of a marketing plan designed for a luxury shoe brand.
As previously stated, this marketing plan should be the culmination of all the other factors mentioned previously.
Brand positioning
This is a luxury brand in the field of flat footwear and leather goods, focused on customer satisfaction and handmade production. The brand is concerned with gender equality, the education of young girls, and the environmental impact of its production.
Buyer persona
Alice—"I prefer to opt for quality products that last for many years, rather than using fast fashion and having a wardrobe like everyone else."
- Women between the age of 24 and 44 with a higher education
Interests and opinions
- Feminist; believes...
