Sending SMS and push notifications using Drupal
SMS marketing can be used to send promotional campaigns, but I think that the better use for it is sending transactional messages. An SMS is a great way to communicate time-sensitive offers and urgent updates about events or customer orders because those text messages are one of the most direct lines of contact with anyone these days. For example, if you booked a dentist appointment several weeks ago, you will be happy to receive an SMS reminder a few hours before that event. Don't forget that because people see their phone number as something very personal, you need to always have their consent to receive these types of messages from your business.
Sending SMS through Drupal
There's a considerable number of third-party gateways to send SMS. Luckily, Drupal has a module that facilities the integration between many of them. That module is SMS Framework (https://www.drupal.org/project/smsframework). Other modules can then...