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Digital Marketing with Drupal

You're reading from   Digital Marketing with Drupal The ultimate guide to build and deploy a complete digital marketing platform on top of Drupal

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Product type Paperback
Published in Mar 2022
Publisher Packt
ISBN-13 9781801071895
Length 316 pages
Edition 1st Edition
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Author (1):
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José Fernandes José Fernandes
Author Profile Icon José Fernandes
José Fernandes
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José Fernandes is the founder and CEO of Bloomidea, a Digital Marketing Agency. They've been making digital businesses grow since 2006. His work has received multiple awards and has helped his clients achieve remarkable success. For well over a decade, they've been creating amazing digital experiences with Drupal.rnHe has also been a member of the Drupal community for over 15 years, developing modules, providing assistance, and taking part in various community-related activities.
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Table of Contents (15) Chapters Close

Preface 1. Section 1: Getting Started with Digital Marketing
2. Chapter 1: Fundamentals of Digital Marketing FREE CHAPTER 3. Chapter 2: Building Your Own Digital Marketing Plan 4. Section 2: Market Your Drupal Website
5. Chapter 3: Setting up Your Drupal Playground 6. Chapter 4: Content Is King 7. Chapter 5: Generating Website Traffic 8. Chapter 6: Communicating with Your Customers 9. Chapter 7: Measuring Success Through Web Analytics 10. Chapter 8: Marketing Your Drupal Commerce Store 11. Section 3: Boost Drupal's Digital Marketing to New Heights
12. Chapter 9: Tools to Help You Be More Efficient and Productive 13. Chapter 10: Taking Drupal's Digital Marketing to the Next Level 14. Other Books You May Enjoy

Summary

This chapter demonstrates how to use Drupal to actively engage your audience: by sending emails, ranging from a simple "Welcome email" to managing a complete newsletter; and by delivering SMS and app push notifications to their phones.

In the next chapter, you will learn how to measure the efficacy of your digital marketing through web analytics, by installing a simple Drupal-based web analytics solution; how to implement one of the most popular web analytics solutions – Google Analytics; and get to know an alternative open source solution, Matomo Analytics.

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Authors (1)

Profile icon José Fernandes
José Fernandes
LinkedIn icon
José Fernandes is the founder and CEO of Bloomidea, a Digital Marketing Agency. They've been making digital businesses grow since 2006. His work has received multiple awards and has helped his clients achieve remarkable success. For well over a decade, they've been creating amazing digital experiences with Drupal. He has also been a member of the Drupal community for over 15 years, developing modules, providing assistance, and taking part in various community-related activities.
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See other products by José Fernandes
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