Summary

This chapter has introduced you to the existing modules to connect Drupal with some of the most popular CRM and MA products on the market. You also learned what customer data platforms are, and how you can customize Drupal's visitor experience.

Over the years, we've watched digital marketing grow, and as it grows, our need to adapt and adjust to new realities must grow as well. It's important to define your ideal goal, create the right opportunities, and choose the right tools to achieve it. Some of the tips I've shared with you will help you along the way – but stay ingenious and curious.

This chapter marks the end of this book. I've barely scratched the surface of what can be accomplished with Drupal's help. By covering so many topics, I hope I've inspired you to take on the challenge and push Drupal to build amazing digital experiences for your clients and audience.